LSDP conceived and organized the special project -Desycling Amsterdam. This project’s goal was to involve residents in their local environmental and social issues within their neighborhood and to inspire them to take action. In addition, we invited a group of local residents to be trained as Desycle coaches who were in charge of consolidating the results.
For four months, a group of 70 enthusiastic residents of Amsterdam- New-West together with a group of designers transformed their own household trash into beautiful design objects. They transformed empty cardboard boxes, plastic bags, old clothes, furniture, magazines and empty plastic bottles into trendy handbags, jewelry, raincoats, trendy wardrobes and more.
All this happened in the temporary Desycle Center in the municipality of Geuzenveld-Slotermeer. Residents, shopkeepers and organizations in the neighborhood were involved in the project, shared their network and provided materials. The result was a powerful group that worked towards the integration of the neighborhood.
There were ten active residents trained as “Desycling Coaches”. They learned the ins and outs of organizing the Desycle workshops and participated more actively in the development of the community. They did this together with the municipality, welfare parties and local businesses.
‘The power of this concept is that it creates awareness in an- unaware -way’
Exhibition Desycling Amsterdam
As a conclusion of this successful project, Desycling Amsterdam, LSDP was invited to organize a four-day interactive exhibition in the Westergasfabriek in Amsterdam. The event was a huge success. In four days there were over 1500 visitors. Visitors were fascinated with the display of thousands of plastic bottles that hung in four cylinder shapes from the ceiling. Each cylinder was a pavilion. Each pavilion was destined for a different activity: a workshop to make chairs from cardboard, another, where various products were on display and several others with different topics. A much visited pavilion was the hospitality pavilion which was decorated as a Moroccan restaurant.
On the second day the visitors to the exhibition participated in a discussion panel about waste and the feasibility of a permanent Desycle Centre in the city. This event was organized in association with MWH Global and Kennisland Foundation.
Representatives of all major sponsors and partners were present: the municipality, waste management companies, funds, neighbors, desycle coaches and designers. The discussion was led by the president of Kennisland Foundation.
One of the important outcomes of the discussion was the joint support and interest in the establishment of a permanent Desycle Center. The exhibition received broad attention in the printed and audiovisual media, like Het Parool, other journals and BNR news.
Caro Isern (architect and designer) – concept strategy & project leading (communication parties, funds and sponsoring)
Gabriela Bustamante (industrial designer) – management design production and neighborhood activities.
Fré Meijer – communication media and funding.
Anke Verhees – project coordination and communication
Sieneke Toering – communication assistant
Jelle Maijer – design exhibition
Miren Arrieta – assistant interior design
Merel de Haes – internship interior design
Ivo Vegter – internship product design
Serena Koot – fashion designer
David Graas – product designer
Rachel Jenkins – product designer
Anette Kithier – product designer
Jarl Schulp – graphics & spatiality exhibition
Ellen Bokkinga – photographer
Jos Kraaijeveld – photographer
Verena Hauschke – photographer
Miritte Ben Yitzchak – graphic designer promotion material
Partners & sponsors
Amsterdam Fonds voor de Kunst (AFK)
SNS REAAL fonds
Prins Bernhard Cultuurfonds
MWH (Pouwel Inberg)
Sponsors in natura:
Juttersdok (Arie Bierhaalder) Dankjewel Arie!
Gunters en Meuser (Peter Olthof)
Redbeans (Peter van der Linden)
Local organisations from Geuzenveld-Slotermeer:
De Key (Carin Bom)
Woon- en zorgcentrum Cordaan (Ike Nieuwenhuizen)
Stichting de Brug (Agnes Herewood)
Jongerensteunpunt Stichting Dock (Renske Abbink)
Desycle Foundation Board:
The enthusiastic desycle coaches:
The following link shows the weblog which was kept during the project Desycling Amsterdam:
check post from April-July 2008 😉
Weblog Desycling Amsterdam
More photos on Flickr:
Desycling Amsterdam on Flickr
In the project report you can find information in Dutch about the background, the process and the results of the project:
Desycling Amsterdam 2008 short report