LSDP worked together with De Regenboog Groep from 2008 to 2011 on a pilot project where social and environmental issues are approached in an integrated way.
Because of the stigmatization about homeless people within the city De Regenboog Groep asked LSDP to develop a project that would give a fresh twist to stimulate the target group as well as positively influence the perception of the neighbors about the homeless shelter in their local area. Desycling de Regenboog Groep project became a great opportunity to inspire all people involved (homeless, organization, volunteers, designers, neighbors, shop owners, etc) to actively participate by integrating ‘sustainability’ concepts in their behavior towards consumption and the generation of trash.
The result of this project was a Design Production Facility that operated 5 days per week where a group of homeless people from the city worked in the production of Desycled Products. The production was organized in collaboration with local shops and organizations from the neighborhood which provided the material for the products designed by the homeless in the neighborhood stores.
In the pictures you can see some of the Desycle Products that were designed and produced in this facility.
This project delivered a closer and more comprehensive interaction between the shelter and the local neighborhood. Knowledge was transferred (over sustainable design) from designers to the workshop leaders and producers but also to the shops that delivered materials.
Project manager / concept, initiator, strategy plan
Senior designer / brand concept
Communication, temporary project manager
Belinda de Groot
Junior project manager & junior designer
Foundation De Regenboog Groep, Amsterdam (Client)
Start Foundation (funding)
Foundation Instituut GAK (funding)
The following link shows the weblog which was kept during the project Desycling De Regenboog.
Weblog Desycling De Regenboog
There a lot more interesting photo’s of this project to look at on Flickr.
Desycling De Regenboog on Flickr
In the project report of Desycling De Regenboog you can find information in Dutch about the background of the project, how the Design Production Facility was set up and the results of the project.
Project Report Desycling De Regenboog
Here the instructions (in Dutch) of some of the products developed for this project
Handboek voor Bakkera
Handboek voor sieraden en broodmandje
Presentation for BNO (Association of Dutch Designers) during Green Talks